Privacy policy

This policy applies to BMAsia (Thailand) Co., Ltd. and BMAsia Limited when they process personal data through bmasiamusic.com. The BMAsia entity that handles your enquiry or agreement is responsible for that processing.

• BMAsia (Thailand) Co., Ltd., 725 S-Metro Building, Suite 144, Level 20, Sukhumvit Road, Klongtan Nua, Watthana, Bangkok 10110, Thailand.
• BMAsia Limited, Hong Kong.

We receive information you submit and limited technical information created when the site is used. Please do not put sensitive personal data into free-text fields or the website assistant.

• Contact and business details, venue information, product preference and messages submitted through enquiry, quotation and Soundtrack trial forms.
• Assistant conversations and escalation details when you choose to use the chat or voice experience.
• Consent choice, language preference, device and usage information, referral data and approximate network information where optional measurement is enabled.

We use this information to respond to requests, assess product and trial suitability, prepare proposals, support customers, secure and operate the site, and improve our services. Depending on the context, our basis may be steps toward a contract, performance of a contract, legitimate business interests, consent, or a legal obligation.

• Submitting a form is not permission for unrelated bulk marketing.
• Optional analytics and prospect measurement load only after the consent choice shown on this site.
• Assistant responses are informational and are not binding commercial commitments.

We share data only where needed to operate the site, respond to you, arrange a requested service, or meet legal duties. Providers can process data in countries outside your own.

• Render and Cloudflare for application, database, network and security infrastructure.
• Google Workspace and Gmail for business correspondence; Google Tag Manager and Google Analytics when optional measurement is accepted.
• Apollo website visitor measurement when optional measurement is accepted.
• OpenAI and BMAsia assistant or message-hub services when text guidance or human escalation features are used; ElevenLabs if a voice feature is explicitly used; and Google Calendar, Microsoft Teams or Calendly when you request a demo booking.
• Soundtrack when you request a Soundtrack trial or activation and the necessary setup details must be shared.
• Professional advisers, authorities or counterparties where required by law or a legitimate corporate transaction.

We keep information only for as long as needed for the purpose collected, an active business relationship, dispute handling, security, or legal and accounting obligations. Retention differs by record type and jurisdiction.

BMAsia and its providers use organisational and technical safeguards, but no internet transmission or storage system can be guaranteed completely secure.

Depending on where you are, you may be able to request access, correction, deletion, restriction, portability or objection, withdraw consent, and complain to a relevant data-protection authority. We may need to verify your identity and may retain information where law permits or requires it.

• You can reopen cookie preferences from the footer or the link below.
• You can ask us to stop a direct follow-up that is not required for a current service.
• Browser and device controls may also limit cookies or permissions.

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Email privacy questions or rights requests to the address below. We may update this policy when the site, providers or legal requirements change; the current date will appear at the top of this page.