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Legal

Privacy Policy

Last updated: 9 April 2026

1. Who We Are

This policy applies to both BMAsia entities that may process your data:

  • BMAsia (Thailand) Co., Ltd. — 725 S-Metro Building, Suite 144, Level 20, Sukhumvit Road, Klongtan Nua, Watthana, Bangkok 10110, Thailand
  • BMAsia Limited — Hong Kong

For privacy inquiries, contact us at info@bmasiamusic.com.

2. What Data We Collect

Data you provide directly:

  • Name, email address, company name, and phone number (via contact and quotation forms)
  • Messages you send through our website chat
  • Any other information you include in correspondence with us

Data collected automatically:

  • IP address, browser type, device type, and operating system
  • Pages visited, time spent, and referral source
  • Cookies and similar tracking technologies (see our Cookie Policy)

3. Why We Collect It

PurposeLegal Basis
Respond to your inquiry or quotation requestContract performance
Provide customer support via chatLegitimate interest
Send follow-up communications about our servicesLegitimate interest (B2B)
Analyze website traffic and improve our siteConsent (via cookies)
Comply with legal obligationsLegal obligation

4. Third Parties Who Process Your Data

We use the following service providers to operate our website. Your data may be processed by:

  • Formspree (USA) — form submissions
  • Google Analytics (USA) — website analytics
  • ElevenLabs (USA) — AI voice chat functionality
  • Render (USA) — website hosting

Each provider processes data under their own privacy policies and in accordance with applicable data protection laws. Where data is transferred outside Thailand or Hong Kong, appropriate safeguards are in place.

5. AI-Powered Chat

Our website includes an AI-powered chat assistant. When you use this feature:

  • You are interacting with an artificial intelligence system, not a human
  • Your messages are processed to generate responses about our services
  • Chat data may be processed by ElevenLabs (voice) and our AI systems
  • Responses are informational only and do not constitute contractual commitments

6. How Long We Keep Your Data

  • Form submissions: 24 months from last interaction, unless a business relationship is established
  • Client data: Duration of the contract plus 5 years (legal/accounting requirements)
  • Analytics data: 14 months (Google Analytics default)
  • Chat conversations: 12 months

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access — request a copy of the data we hold about you
  • Correction — request correction of inaccurate data
  • Deletion — request deletion of your data
  • Portability — receive your data in a structured, machine-readable format
  • Withdrawal of consent — withdraw consent at any time (e.g., for cookies or marketing)
  • Objection — object to processing based on legitimate interest
  • Complaint — lodge a complaint with the relevant authority

To exercise any of these rights, email info@bmasiamusic.com. We will respond within 30 days.

Relevant authorities:

  • Thailand: Personal Data Protection Committee (PDPC)
  • Hong Kong: Office of the Privacy Commissioner for Personal Data (PCPD)
  • EU: Your local Data Protection Authority

8. Cookies

We use cookies to analyze website traffic and improve your experience. For full details on what cookies we use and how to manage them, see our Cookie Policy.

9. Changes to This Policy

We may update this policy from time to time. Material changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the revised policy.

10. Contact

For any privacy-related questions or requests:

Email: info@bmasiamusic.com
BMAsia (Thailand) Co., Ltd.
725 S-Metro Building, Suite 144, Level 20
Sukhumvit Road, Klongtan Nua, Watthana
Bangkok 10110, Thailand